Set 40015
Heart Book
Retired Feb 2011Retail price$4.99What LEGO charged
Worth now$29.99Typical sealed asking price · 11 listings
Recently sold—No recent sales on file
vs retail+501%Worth more than it cost
Proven performer
Up 501% on its $5 retail price since retiring. Pay under $9 to still make a margin reselling.
How much is LEGO 40015 Heart Book worth?
LEGO 40015 Heart Book is worth about $29.99 sealed right now, based on 11 live sealed listings on eBay. That's 501% above its $4.99 retail price. It came out in 2011 with 51 pieces. It was retired in Feb 2011. We last checked it 2 days ago.
Price history
Value history
Oct 23$3011 listings
- Lowest
- $30
- Highest
- $30
- Change
- 0%
- Asking vs retail
- +501%
2 observations · median asking · rechecked 8× daily · early days — a line drawn through 2 readings shows what we measured, not a trend
Should you buy it?
Retired 16 years ago and now 6.0× retail. The people who bought two are very happy.
If you bought it to resell
Sells sealed for$30
Marketplace fees · 15.25%−$5
Payment processing · 2.9% + $0.30−$1
Shipping · est. from 51 pieces−$5
Reaches you$19
Pay no more than$15
For a 30% return at your costs. Change them and every figure on the site follows.
Set details
- Set number
- 40015
- Theme
- Seasonal · Valentine
- Released
- 2011
- Status
- Retired Feb 2011
- Pieces
- 51
- Minifigures
- —
- Retail price
- $4.99
- Value per piece
- $0.588
- Price confidence
- medium · 11 listings
- Last checked
- 2 days ago
Where these numbers come from
eBay11 live listingsThe asking price here — the median of what sellers want right now, $30. Last checked Oct 23.See the listings →BrickLinkPrice guideNo completed sales recorded for this one yet. Last checked Oct 25.Open the price guide →Catalogue51 piecesPiece counts, minifigures, release year and retail price come from Rebrickable and Brickset. Retail was $5.See the catalogue entry →
eBay links are affiliate links — if you buy after clicking, we earn a small commission at no cost to you, and that is what pays for the site. BrickLink has no such programme, so those are plain links. Neither changes what we show or what we say about it.
How to read this. The value is the median of live sealed listings, after removing instructions, empty boxes, used sets, multi-set lots and implausible outliers. Real sale prices usually land below asking, so the buy-below figure is deliberately the conservative end of the range.
More Seasonal sets from around 2011
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▲ 301% vs retailRetired40020 · 2011Halloween SetSeasonal · 71 pcs$209 listings · retail $5Too expensive
▲ 200% vs retailRetired40021 · 2011Spiders SetSeasonal · 54 pcs$155 listings · retail $5Too expensive